MOBILE GEOFENCING - PUT LOCATION TO WORK
With the popularity of smartphones, mobile devices are incredibly valuable as a marketing tool for business owners. Geofencing has taken mobile marketing to the next level by giving businesses the ability to digitally advertise to potential customers within a specified geographic radius or zone.
Geofencing takes mobile marketing to the next level
How Does Geofencing Work?
Geofencing is a location-based service that constructs a virtual boundary or fence around a business location such as a retail store or convention centre. It uses GPS (Global Positioning Systems), RFID software (Bluetooth) and Wi-Fi or cellular data to trigger a response when an enabled device enters or exits the fenced area. Once an IP address has been captured, display ad campaigns are immediately delivered to the device owner as impressions on apps and websites which they regularly visit or interact. Virtually every mobile device has location based service turned on whether it be an app or privacy setting on their smartphone guaranteeing thousands of eyeballs.
Location Radius Geofencing
Since geofencing is a location-based system, a radius can be drawn around any given location. As enabled devices enter the fenced area, display ad campaigns are immediately delivered to the device owner as impressions on apps and websites they regularly visit. Potential customers then view these ads as they engage with their apps or browse the web. Ads can be animated and communicate key brand messages. When ads are clicked, customers are directed to a landing page where they can make a purchase, fill out a form, call your business or decide to come into your location. Reporting tracks impressions, clicks and even location visits!
Power up your trade show presence!
EVENT LOCATION GEOFENCING
Geofencing is a fantastic strategy to advertise at an event and drive foot traffic to your booth. The event centre can be geofenced and when an enabled device enters the fenced area, IP addresses are captured triggering ads to immediately begin communicating your event message. As potential customers interact with their favourite apps or browse the web, ads enticing them to visit your booth are delivered. Ads are directed to a landing page where more detailed messaging occurs including calls to action that generate leads and sales. Tired of being left behind getting booth visitors, employ a geofencing campaign and be the envy of all other exhibitors.
GEOTARGETING IS GEOFENCING ON STEROIDS
GEOTARGETING YOUR AUDIENCE
Geofencing shows display ads to the person inside the geofenced radius when they are interacting with their favourite apps or browsing the web. The display ads that are served alerts the person of a local deal or the distance they are from a particular store location. While geotargeting uses the same technology and follows the identical process, the key difference is geotargeting hones in on specific consumer targeting criteria like demographics, behaviors, interests, as well as where the person is located. Given they must meet the targeting criteria, you often need bigger geos to adopt this strategy since you are not showing the ads to EVERYONE inside the geofence.
Leapfrog your competition with a geofencing campaign!
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We assure you your message won’t go into the abyss.