GEOTARGETING IS GEOFENCING ON STEROIDS

Geofencing shows display ads to the person inside the geofenced radius when they are interacting with their favourite apps or browsing the web. The display ads that are served alerts the person of a local deal or the distance they are from a particular store location. While geotargeting uses the same technology and follows the identical process, the key difference is geotargeting hones in on specific consumer targeting criteria like demographics, behaviors, interests, as well as where the person is located. Given they must meet the targeting criteria, you often need bigger geos to adopt this strategy since you are not showing the ads to EVERYONE inside the geofence.

Leapfrog your competition with a geofencing campaign!