HOW DOES GEOFENCING WORK?

Geofencing is a location-based service that constructs a virtual boundary or fence around a business location such as a retail store or convention centre. It uses GPS (Global Positioning Systems), RFID software (Bluetooth) and Wi-Fi or cellular data to trigger a response when an enabled device enters or exits the fenced area. Once an IP address has been captured, display ad campaigns are immediately delivered to the device owner as impressions on apps and websites which they regularly visit or interact. Virtually every mobile device has location based service turned on whether it be an app or privacy setting on their smartphone guaranteeing thousands of eyeballs.

Not sure geofencing is right for your business?
Let us show you how it's the best local advertising strategy!